The Uniform Project

As someone who works in the fickle world of fashion I can attest to the great wastage and redundancy that occurs when this seasons ‘must have item’ suddenly becomes passée.

I have long been wearing vintage clothing- long before it was cool. back in the day when it was just called ‘second hand’. in fact, one of my first jobs, when I was just 17,  was for a second- hand clothing shop.
I have come across a refreshing project called ‘The Uniform Project’. In the words of the creator Sheena Matheiken, here is a statement taken from her website:

I have pledged to wear one dress for one year as an exercise in sustainable fashion. Here’s how it works: There are 7 identical dresses, one for each day of the week. Every day I will reinvent the dress with layers, accessories and all kinds of accouterments, the majority of which will be vintage, hand-made, or hand-me-down goodies.
Now, bear with me if you have already heard about it- by the looks of it, it has been getting some press.
The project is, in fact almost up to its 6 month mark. And it never looks llike Sheena is wearing the same dress day after day.

The funds raised from this project go to the Akanksha Foundation for the education of underprivileged children in India.
The people behind the Uniform Project are – Sheena Matheiken, founder and creative director, and Eliza Starbuck, dress designer and creative partner on the project. Together, the two have formed The Uniform Project Foundation, a creative mission that takes on projects that advocate sustainability and social responsibility.

She’s even rocking the Christmas frock (above)So, the next time you look at your vast, bulging wardrobe and exclaim that you have nothing to wear take a leaf out of Sheena’s book, and give something that you already have a new twist- experiment or, in the words of Tim Gunn, “make it work” and she certainly does!
For more on this project, follow the link by clicking here on The Uniform Project

One Comment Add yours

  1. jessica says:

    Hi there, This is Jessica from The Uniform Project.
    Thank you so much for this lovely post! We are constantly amazed and inspired by everyone's support and creativity (donations, ideas, stories etc) lent to our project. We really couldn't do it without you guys. And by the by, we are looking for stylish folk to wear our little black dress next year: Cheers from the U.P!


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